WELCOME TO THE LAB


This is a 1-on-1 mentorship experience designed to help you build clarity, structure, and a strategy that actually moves your brand forward.


Inside The Lab, we focus on turning your ideas into a structured, profitable hair brand.


No guessing. No confusion. Just strategy, execution, and results.

STEP INTO THE LAB

INSIDE THE LAB

YOU'LL LEARN HOW TO:

  • Source quality hair extensions and trusted vendors
  • Define your target audience and ideal customer
  • Create a marketing strategy that actually converts
  • Build an email & SMS list that drives consistent sales
  • Develop systems that make your business run smoother
  • Strengthen your brand presence and confidence as a CEO

THE SYSTEM WE'LL FOCUS ON:

STRUCTURE

Building your foundation the right way

STRATEGY

Knowing exactly how to move and market

SCALE

Turning your brand into real income

GO FROM IDEA TO INCOME

READY TO BUILD YOUR HAIR EXTENSIONS BRAND?

CHOOSE YOUR LAB

THE LAUNCH LAB

Perfect for aspiring hair entrepreneurs who need clarity, direction, and a strong foundation.

You'll focus on:

✔ Brand clarity ✔ Product selection ✔ Target audience ✔ Pricing basics ✔ Launch preparation
APPLY FOR ADMISSION

THE MOMENTUM LAB

Perfect for business owners who have launched but need consistency, visibility, and sales.

You'll focus on:

✔ Content strategy ✔ Sales systems ✔ Customer retention ✔ Marketing execution ✔ Business momentum
APPLY FOR ADMISSION

THE SCALE LAB

Perfect for established business owners ready to strengthen systems and scale strategically.

You'll focus on:

✔ Operations ✔ Customer experience ✔ Revenue optimization ✔ SOPs & systems ✔ 90-day growth planning
APPLY FOR ADMISSION

I'M COACH NEIK

When I started Dreamless Hair back in 2015, I wasn’t thinking about branding, marketing, or building systems.


Honestly…


I was just focused on finding a quality vendor and building a business I could be proud of.


As the years went on, I realized something that completely changed the way I approached business:


A vendor can help you start a business, but a brand helps you build something that lasts.


That realization led me to invest in branding, strategy, systems, marketing, and everything that happens behind the scenes. Those investments didn’t just change my business—they changed the way I think as an entrepreneur.


Along the way, I also realized that not every entrepreneur is in the same phase of business.


Some are still trying to launch.


Some have already launched but need structure.


Others are ready to scale but don’t have the systems to support their growth.

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That’s exactly why I created She Builds Hair Brands and why I built three different mentorship experiences instead of expecting everyone to fit into the same program.


My goal isn’t to build your business for you.


My goal is to help you build it with clarity, strategy, and intention—so you can stop second-guessing every decision and start building a brand you’re truly proud of.


If you’re ready to stop guessing and start building with purpose…


Step Into The Lab. Leave With A Brand.


— Shaneika Monae’ Founder | She Builds Hair Brands

START 1:1 MENTORSHIP TODAY

Frequently Asked Questions

  • Not at all! Whether you’re still in the planning phase or already selling products, there’s a Lab designed to meet you where you are. Your application helps me determine which mentorship experience will best support your goals.

  • Absolutely.

    Many entrepreneurs don’t need to start over—they need strategy, structure, and direction. If you’re feeling stuck, struggling with sales, or unsure of your next move, we’ll focus on strengthening the areas of your business that need the most attention.

  • Each Lab is intentionally designed to provide a different level of support.

    LAUNCH LAB

    4 Weeks
    * 2 One-on-One Coaching Sessions
    * Personalized Homework & Action Steps
    * WhatsApp Support Between Sessions

    MOMENTUM LAB

    * 6 Weeks
    * 4 One-on-One Coaching Sessions
    * Personalized Homework & Action Steps
    * WhatsApp Support Between Sessions

    SCALE LAB

    * 10 Weeks
    * 6 One-on-One Coaching Sessions
    * Personalized Homework & Action Steps
    * WhatsApp Support Between Sessions

    Every Lab is personalized to your business, so you’ll leave each session with a clear strategy and actionable next steps.

  • Vendor guidance is included when it’s relevant to your business goals, but She Builds Hair Brands is about much more than finding a supplier.

    Together, we’ll focus on building a strong brand through strategy, positioning, pricing, marketing, systems, and creating a business that can grow for the long term.

  • Because I don’t believe in one-size-fits-all mentorship.

    The application helps me understand your business, identify your goals, and recommend the mentorship experience that will provide the greatest value. My goal is to ensure you’re investing in the Lab that’s right for you—not simply selling you a program.

More FAQs about the mentorship program can be found here.